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Up in Lights: Win a Billboard with Isuzu

Up in Lights: Win a Billboard with Isuzu

To celebrate the milestone of 50 years of truck sales in Australia, and 33 consecutive years as truck market leader, Isuzu Australia Limited (IAL) is giving six lucky Isuzu Truck customers the unique chance to shine in a billboard advertisement in their home state.

IAL Head of Marketing and Customer Experience John Walker said the brand wanted to celebrate its loyal customers during this milestone year with a fun competition that showcased not only each customer business, but exactly how the Isuzu product is being utilised across the country.


“We want to celebrate the customers that have grown with us and the customers who have seen their businesses flourish when relying on Isuzu, because at Isuzu reliability really is everything,” Mr Walker said.

“Reputations ride on us, and we value the trust our customers place in our brand and sticking with Isuzu over the past 50 years,” he said.

“This trust is part of what has maintained Isuzu as a market leader, keeps us informed of the needs our customers have and how to best service their needs.”

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Ultimate Exposure

IAL is giving six customers the chance to light up their business on prominently located outdoor advertising billboards in the capital city of their home state. One winner each will be chosen in Victoria, New South Wales, South Australia, Western Australia, Queensland and Tasmania.

The highly visible billboard advertisements will remain in place for a week, showcasing each business and their Isuzu Truck. The top six entrants will also receive a $1,000 fuel card.

“Whether it’s plumbers seeing to the needs of home renovators in Melbourne with their tipper, farmers hauling hay on the family farm in country Queensland, or a heavy hauler in Adelaide working on critical infrastructure, Isuzu wants to see the people behind the businesses and hear the stories these Isuzu truck owners have to share,” Mr Walker said.


“We can only hope the exposure this unique prize generates for the winning entrants’ businesses will be huge and drive even more success in the future.

It’s this win-win approach that has held Isuzu is great stead over the last half a century of operation here in Australia, and here’s hoping for another 50 years of trust and collaboration.”

To enter the competition and help celebrate 50 years of reliability, visit and complete a fill-in-the-blank statement “We’re celebrating reliability by getting  ______ to  _______,” using words or phrase on why they are Isuzu Trucks most reliable truckie in Australia. The best responses will win the major prize.

Isuzu 50 Year Celebration Competition .docx 787 KB
Sam Gangemi Marketing and Advertising Manager, Isuzu Australia Limited
Arkajon Communications Public Relations Agency




About Isuzu Trucks

Isuzu Truck's promise to deliver a premium product to the Australian market has been proudly and consistently upheld. The measure of our commitment is reflected in the number of trucks on the road that bear our marque, and the number of successful companies relying on Isuzu trucks every day. When we talk about reliability, we're not just talking about trucks, but also about people and indeed our entire philosophy. In addition to our in-house Customer Care Centre, customers also have access to an extensive range of service and support programs designed to ensure that Isuzu truck ownership is a positive and rewarding experience for all concerned.

Isuzu Trucks
66 Foundation Road
Truganina VIC 3029
PO Box 328, Altona North VIC 3025