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State of Play: Key Road Transport Research Released by Isuzu

State of Play: Key Road Transport Research Released by Isuzu

Timely independent industry research has uncovered critical challenges besetting Australian road transport operators, characterised by the recent effects of the COVID-19 pandemic.  

Encouragingly, the findings also point to a resilient and resourceful sector poised to meet and overcome these challenges, and indicate positive growth in the immediate future.  

Conducted by independent research firm ACA Research, the report is arguably the largest and most comprehensive survey of its kind ever conducted in Australia. Isuzu Australia Limited’s (IAL) Future of Trucking: The Road to Recovery report surveyed over 1,000 road transport decision-makers hailing from multiple vocations, including high profile general freight and last mile delivery fleets, through to construction, government, health and other niche industry sectors.  

The report’s key insights centred around established sector challenges facing operators and business owners, along with some revealing sentiment off the back of a rapidly evolving COVID-19 environment.  

Challenges unearthed in the report, and the proactive industry response include the following key takeaways…  

Business Growth, Sentiment & Preparedness 

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  • Despite recent unprecedented challenges, growth opportunities do exist across the trucking sector. Findings reveal that 59 per cent of all businesses surveyed predict an increase to their freight volumes over the coming 24 months and 46 per cent of larger operators have a clear and comprehensive strategy to address evolving industry changes. 

Changing Customer Preferences  

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  • Industry-wide labour shortages are having a bearing on buyer behaviour and preference, with a continued swing towards safe, accessible trucks that help attract and retain talent. 
  • The broader transport sector has the second oldest (by age) industry workforce profile (behind agriculture, forestry and fishing) with 49 per cent of business owners (with 6-20 trucks or more), finding that the availability of skilled drivers will be a major challenge over the coming twelve months. 

EV Technology 

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  • Technological innovations are already playing a significant role in delivering greater efficiency, productivity, safety, security, and environmental outcomes within the transport sector. More specifically, 68 per cent of respondents believe electric trucks will play a major role the future of the industry.  

Purchasing & Total Cost of Ownership 

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  • Increasing pressure for fleets to modernise equipment and prompting a change in purchasing behaviour. 64 per cent of fleets believe lifetime value is more important than upfront purchase costs, while 59 per cent of fleets saw the cost of fuel as a key challenge over the coming 12 months.  


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  • Varying levels of awareness, understanding, and compliance with Chain of Responsibility (CoR) requirements, with 35 per cent of small fleets completely unprepared or unaware of their requirements.  

IAL Director and Chief Operating Officer, Mr Andrew Harbison, said the Future of Trucking report was an opportunity for Isuzu Trucks to contribute to bettering the shared knowledge of the industry.  

“The Future of Trucking report was undertaken with some broad objectives in mind. Importantly, it has been a chance for Isuzu Trucks to further enhance and develop our own understanding of the industry we are operating in, but to also benefit every stakeholder in Australian road transport,” Mr Harbison said.  

“It’s been a challenging time for the nation and every industry sector has endured trials as a result of COVID-19. It remains the hope of IAL that some of the insights gathered as a part of this project can be utilised by industry participants in their daily operations.” 

IAL Head of Marketing and Customer Experience, Mr John Walker, commented on the intent and timing of the report, noting that while it was always going to be a significant undertaking, the subsequent COVID-19 outbreak required a review of the initial insights gathered. 

“We always wanted and designed this to be a research project that could draw assured and informed insights into the current state and future direction of the road transport industry in Australia, and that’s why we targeted a large sample size of respondents. 

“After conducing our in-depth research phase with interviews of over 1000 industry participants in late 2019, and as we were preparing the report early this year, it quickly became apparent that while the core of our findings remained unaffected by the unfolding events, we needed to ensure that the sentiment was aligned with the current industry conditions. 

“We saw that while optimism had tempered in some areas of industry, overall there was both confidence in the future and conviction that the industry had the skills and hunger to respond to the new opportunities and challenges that COVID had presented,” Mr Walker said.  

Of the key findings, Mr Harbison said, “…it’s no secret the trucking sector is facing a period of change, yet despite this, we are buoyed to see that those fleets surveyed are largely confident about the future and see strong demand for their services in the years ahead.  

“With or without a global pandemic, the freight task continues to grow and now is the time to build on foundations, to reaffirm industry relationships and ensure an efficient supply chain as we work collaboratively through this next phase.”  

For further information about the report, including a full report download, visit the Future of Trucking: Road to Recovery landing page via the Isuzu Trucks website.

State of Play_Key Road Transport Research Released by Isuzu.docx 31 KB
Sam Gangemi Marketing and Advertising Manager, Isuzu Australia Limited
Arkajon Communications Public Relations Agency


About Isuzu Trucks

Isuzu Truck's promise to deliver a premium product to the Australian market has been proudly and consistently upheld. The measure of our commitment is reflected in the number of trucks on the road that bear our marque, and the number of successful companies relying on Isuzu trucks every day. When we talk about reliability, we're not just talking about trucks, but also about people and indeed our entire philosophy. In addition to our in-house Customer Care Centre, customers also have access to an extensive range of service and support programs designed to ensure that Isuzu truck ownership is a positive and rewarding experience for all concerned.

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