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Market Leader Breaks All-time Sales Record

Market Leader Breaks All-time Sales Record

With two months remaining in the calendar year, Isuzu Australia Limited (IAL) is thrilled to announce the brand’s unrivalled achievement of once again bettering their all-time truck sales record, attained just last year. 

Despite economic and supply chain disruptions, Isuzu Trucks enjoyed a record-breaking year in 2021, setting a new high watermark of 10,175 truck deliveries at the end of December. 

That trend has continued unabated with Isuzu’s internal sales figures indicating that the 10,175 mark has now been surpassed as of mid-October 2022, producing yet another all-time sales record for the nation’s number one truck brand.  

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Sales Highlights 

  • Isuzu Trucks finished September 2022 with 9,642 sales year-to-date, a 32 per cent increase in volume on this time last year. 
  • The brand has also improved market share over the same time in 2021, according to official Truck Industry Council market figures, with 29.9 per cent of all trucks sold bearing the famous Isuzu badge. Isuzu share for the same time in 2021 stood at 24 per cent.  
  • Isuzu continues its dominance of the light-duty segment at the end of September, with 5,492 units sold for a whopping 46.5 per cent share year-to-date, and sales volume increase of 30 per cent. This is close to 1,300 units more than at the same time in 2021. 
  • In medium-duty, Isuzu Trucks again sits in top spot with 2,665 units sold for a remarkable 45.2 per cent share of this hotly contested segment. Isuzu have again built share and volume here, with sales some 28 per cent above 2021 figures and share increasing from 39.5 per cent.  
  • At the heavy end, Isuzu continues to stand firm in third spot at the close of September, with 1,485 units sold for 14 per cent share, and sales volume growth of over 50 per cent.   
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Model Mix 

Playing a starring role in the unrelenting sales success is Isuzu’s 4,500 kg Gross Vehicle Mass (GVM) light-duty models, including the NLR, NLS, NNR, NPR and NPS variants.  

“As an indicator of how well these models are being received by Australian businesses, we can see that in the month of September 2021, Isuzu delivered 310 units. Compare that to the same time this year and we’ve delivered 572 trucks!” IAL Head of Sales, Mr Les Spaltman commented. 

Other models that continue to strike a chord with Aussie workers is Isuzu’s newly updated 6x2 and 6x4 F Series range, including FVM & FVL, FVZ and FVY variants. 

“We’ve worked hard to ensure that these models are continuing to tick the box for all manner of business operations, and especially in that freight and logistics task, which is in huge demand at the moment,” said Mr Spaltman.  

“We’ve raised the bar when it comes to safety, comfort and user experience across our medium and heavy-duty range, so it’s great to see consistent sales performance in this model group across the last 12 months.” 

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Customer Led

Mr Spaltman said the unprecedented achievement was tribute to the fierce loyalty of Isuzu customers and the hard work of the Isuzu dealer network.  

“We’re extremely proud of this unprecedented result and it really is testament to our thousands of customers out there that have ridden the bumps with us and stuck by the brand through some challenging times. 

“I can’t let a milestone like this go by without a huge thank you to our amazing Isuzu dealer network, whose hard work and commitment to customer service has made this record-breaking run a reality for the second year in a row.  

“These achievements don’t just happen by themselves and there’s a huge amount of work that goes on behind the scenes to get product into the country, get it processed and then out into our dealerships. For that, I extend a big thanks to the team at IAL.”  

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Shifting the Conditions 

Prior to 2021, Isuzu Trucks’ previous sales record was set in 2018 with 10,027 sales, achieved under a very different set of operating conditions. 

Broader economic support provided by Government throughout the pandemic period has been vital in building a framework of confidence for Australian businesses, especially regarding further investment in capital equipment such as trucks and other essential plant and assets. 

“As we’ve all seen, the huge spike in demand for road transport operations was really telling throughout the previous two years, and there’s little doubting stimulus measures have helped satisfy this demand,” Mr Spaltman said.  

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“We’ve worked extremely hard to have an excellent pipeline of product coming into the country and we have fresh plans, personnel and initiatives in place on the parts, service and broader aftersales side of the business. 

“With 33 years running as the preferred truck of choice for the local road transport industry, we’re keenly aware and proud of the role our products and services play in the daily lives of countless Australian businesses,” Mr Spaltman concluded. 

 

Market Leader Breaks All-time Sales Record .docx 28 KB
Sam Gangemi Marketing and Advertising Manager, Isuzu Australia Limited
Arkajon Communications Public Relations Agency

 

 

 

 

About Isuzu Trucks

Isuzu Truck's promise to deliver a premium product to the Australian market has been proudly and consistently upheld. The measure of our commitment is reflected in the number of trucks on the road that bear our marque, and the number of successful companies relying on Isuzu trucks every day. When we talk about reliability, we're not just talking about trucks, but also about people and indeed our entire philosophy. In addition to our in-house Customer Care Centre, customers also have access to an extensive range of service and support programs designed to ensure that Isuzu truck ownership is a positive and rewarding experience for all concerned.

Isuzu Trucks
66 Foundation Road
Truganina VIC 3029
PO Box 328, Altona North VIC 3025