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Isuzu Trucks on the Power Play with Melbourne Mustangs

Isuzu Trucks on the Power Play with Melbourne Mustangs

Isuzu Australia Limited (IAL) has extended its naming rights sponsorship of the Melbourne Mustangs in the Australian Ice Hockey League (AIHL) for the 2023 season.

The AIHL is Australia’s premiere ice-hockey league and features a 10-team competition with all mainland states represented.

With their home rink at the impressive O’Brien Icehouse in Docklands, Melbourne, the Melbourne Mustangs has been backed by Isuzu Trucks since the 2022 season.

Together with the 2014 champions, Australia’s leading truck seller is looking forward to success on and off the ice in 2023.

Isuzu Trucks branding is displayed on all team collateral, including jerseys and fan merchandise.

“Isuzu feels very much part of the team and is looking forward to the Mustangs giving it everything out on the ice,” said Head of Marketing and Customer Experience for IAL John Walker.

“The fast-paced nature of ice hockey makes it a great spectator sport and whether watching the Mustangs at the O’Brien Icehouse, or on the road, you are guaranteed plenty of action.

“The team plays across the country, so this allows the Isuzu Trucks brand to be seen in a wide range of markets.

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Melbourne Mustangs CEO Joyce Price is looking forward to the season ahead after an 11-0 victory in the home opener at O’Brien Icehouse against the Newcastle Northstars.

“The entire Mustangs group, including our fans, were delighted to see the puck drop and the season get underway” said Ms Price.

“We feel we have all the right ingredients, including a fantastic naming rights sponsor in Isuzu Trucks, to press for a title this year.

“Isuzu Trucks is not only a great brand to be associated with, but like the Mustangs, Isuzu embodies the same philosophy of working as a team to achieve its goals,” she said.

On top of the AIHL, Ice Hockey will be in the spotlight in September when National Hockey League (NHL) teams, the Los Angeles Kings and Phoenix Coyotes, play a two-game pre-season Global Series at Rod Laver Arena.

The Mustangs are back home this coming Sunday from 2pm against the Perth Thunder.

The AIHL regular season plays through to the Finals held 26-27 August at O’Brien Icehouse Docklands. ‚Äč

 

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Isuzu Melbourne Mustangs sponsorship_2023.docx 28 KB
Sam Gangemi Marketing and Advertising Manager, Isuzu Australia Limited
Arkajon Communications Public Relations Agency

 

 

 

 

 

About Isuzu Trucks

Isuzu Truck's promise to deliver a premium product to the Australian market has been proudly and consistently upheld. The measure of our commitment is reflected in the number of trucks on the road that bear our marque, and the number of successful companies relying on Isuzu trucks every day. When we talk about reliability, we're not just talking about trucks, but also about people and indeed our entire philosophy. In addition to our in-house Customer Care Centre, customers also have access to an extensive range of service and support programs designed to ensure that Isuzu truck ownership is a positive and rewarding experience for all concerned.

Isuzu Trucks
66 Foundation Road
Truganina VIC 3029
PO Box 328, Altona North VIC 3025