Isuzu Trucks' 32 Years At The Top

January 12, 2021

On the back of a challenging year for retail trade, Isuzu Australia Limited (IAL) and the Isuzu Trucks brand retained its long-held position at the top of the Australian truck market, marking 32 consecutive years as overall truck market leader. *

Given the COVID-19 pandemic, restrictions to regular operations, including significant disruption to international and local supply chains, the achievement is all the more impressive.

According to IAL National Sales Manager, Les Spaltman, Isuzu Trucks’ 32-year milestone has been accomplished using a combination of astute planning and Isuzu’s formula of supporting local businesses with fit-for-purpose transport solutions.

“It’s been a notable year for our brand’s history. 32 years at the top of an extremely competitive truck market is a fantastic feat and we’re very proud of all involved.

“But we acknowledge too, it has been a challenging time for many of our customers, our dealer network and the wider trucking industry.

“Our focus has been supporting the dealer network in safe operations and supporting essential businesses wherever we can, keeping their trucks out on the road.

“Although the path forward has been uncertain at times, one thing has never been clearer…we are what we do,” Mr Spaltman continued.

“We’ll reflect on our position as Australia’s truck market leader but will continue to deliver results for our customers all over the country. We’re feeling optimistic about the year ahead.”

2020 sales results at a glance:

Isuzu Trucks rounded out 2020 with 8,276 units sold, with a 24 per cent share of the Australian truck market
2020 was a solid year for light duty truck sales, and Isuzu Trucks continues to lead with 4,353 units sold, for a 39.5 per cent share
In the medium-duty category, Isuzu Trucks dominated with 2,668 units sold, for a 40.5 per cent share
In a tough year for heavy-duty truck sales, Isuzu rallied strongly in third with 1,255 units sold, for an 11.8 per cent share

IAL Director and Chief Operating Officer, Andrew Harbison, commented further on the industry’s performance during 2020.

“The commercial vehicle market has proven to be admirably robust through some trying circumstances,” he said.

“I would like to acknowledge the impact of the government’s economic stimulus, in particular, the instant asset write-off and accelerated depreciation measures, which we know assisted many businesses in the sector and many other industries too.

“Last year certainly brought home the need to work together as an organisation and throughout the broader road transport industry—to find new and collaborative ways of doing business.”

*According to T-Mark reports issued by Truck Industry Council (TIC), owner and compiler of the official T-Mark truck market sales database.