Isuzu Dealers Drive Excellence Amid Change & Challenge
In a year defined by one of the most significant product transitions in the brand’s history, Isuzu Trucks’ highest-performing dealers have once again demonstrated what it takes to lead from the front.
The 2025 Isuzu Dealer Excellence Awards celebrate a select group of dealerships and individuals who have delivered outstanding results across sales, customer experience, parts, service, training and overall business performance during a demanding 12-month period.
With the nationwide roll-out of Isuzu’s all-new MY25 range, comprising more than 200 model variants, the task before the network has been enormous.
Yet in the face of shifting economic conditions and evolving customer expectations, the brand’s top performing dealers have shown resilience, adaptability and an unwavering commitment to their local markets.
The winners
Recognising performance across three operational tiers, Isuzu’s 2025 individual Excellence Award recipients are represented by their respective Dealer Principals…
Tier 1
- Adrian Harding – Westar Truck Centre (Victoria)
- Cameron Bertalli – Patterson Cheney Trucks (Victoria)
- Robert Pearce – Major Motors (Western Australia)
- Andrew Purvis – Gold Coast Isuzu (Queensland)
Tier 2
- Bruce Davey – Webster Trucks (Tasmania)
- Ian Deacon – Ballarat Isuzu (Victoria)
- Darren Sprigg – South West Isuzu (Western Australia)
Tier 3
- Rodney Cusack – Fraser Coast Isuzu (Queensland)
- James Gildea – Canberra Isuzu (Australian Capital Territory)
These high-performing dealers have excelled not only in delivering strong sales outcomes, but in maintaining exceptional customer engagement and operational standards while preparing their teams and customers for a new generation of Isuzu trucks.
Pick of the bunch
Isuzu Australia Limited (IAL) Director and COO, Andrew Harbison, said the 2025 winners exemplified the strength and professionalism of the national dealer network.
“Periods of softer demand test any business, but they also highlight those who are prepared to adapt, invest and lead,” said Mr Harbison.
“The introduction and roll-out of our all-new MY25 range has required an enormous effort across training, systems, customer communication and operational readiness.
“These award recipients have embraced that challenge. They have supported their customers through change, upskilled their teams and continued to deliver the dependable service experience that Australians associate with the Isuzu brand.
“That perseverance and adaptability are exactly what the Dealer Excellence Awards are designed to recognise.”
A culture of excellence
The Isuzu Dealer Excellence Program is more than a performance incentive. It is a structured framework that drives continuous improvement across every aspect of dealership operations.
Measured against rigorous criteria spanning sales performance, parts and service growth, customer satisfaction, staff development, compliance and business management, the program encourages dealerships to strive for balance between volume and quality.
“The theory behind the Excellence Program is simple,” Mr Harbison explained.
“We want to reward dealerships that build sustainable businesses. That means delivering results while investing in people, processes and long-term customer relationships.
“It fosters healthy competition within the network, but more importantly it reinforces a shared standard. Our customers should receive the same high-quality experience whether they are in Melbourne or Mapoon.”
The ‘face’ of Isuzu
As Isuzu embarks on a new product era with the MY25 range, the role of the dealer network remains central to the brand’s continued success.
“The roll-out of more than 200 new model variants is a once-in-a-generation transition,” Mr Harbison said.
“Our dealers are the face of Isuzu in their communities. Their ability to adapt, remain customer-focused and perform strongly in challenging conditions gives us great confidence for the year ahead.”
Though only a select group receive formal recognition, IAL acknowledges the broader network’s contribution to maintaining Isuzu’s unmatched leadership position in the Australian truck market.
In a year of change, the 2025 Excellence Award winners have proven that resilience, preparation and a commitment to customers remain the hallmarks of success.
ends
