Isuzu Bolsters Operational Structure and Leadership Team as Market Demand Grows

Isuzu Australia Limited (IAL) has announced that the company has strengthened support for its sales and aftersales business units by combining the key divisions into a new Sales and Aftersales Department.

The newly established business unit will be led by Ben Lasry, who has been promoted from IAL Network Development Manager to head up the operation as Chief of Sales and Aftersales. ​ ​

Director and Chief Operating Officer Andrew Harbison said Mr Lasry’s appointment was a key step in a broader strategy to build efficiencies into the expanding IAL business model. ​ ​

“Since joining IAL in late 2020 Ben has played an important role in the ongoing management and development of our integral partner in the sale and service of Isuzu products in Australia – the Isuzu Dealer Network.

Ben Lasry, Isuzu Australia Limited's new Chief of Sales and Aftersales
Ben Lasry, Isuzu Australia Limited's new Chief of Sales and Aftersales

“Ben’s breadth of experience and proven performance across the industry is widely known, and we’re keen to see him take this next crucial step in continuing to build upon the strengths of the number one truck brand in the country,” Mr Harbsion said. ​

“This appointment is a part of a broader organisational restructure that we are undertaking to ensure that we have the people, processes and practices in place to cater to the continued sales growth and demand for our products and the subsequent critical aftersales support.

“Road transport is a crucial link in the Australian economy and the whole country saw the reliance on our industry during the recent challenges brought about by the pandemic.

“It’s no secret the whole industry has seen ever-increasing demand and for Isuzu, it has been record-breaking demand,” Mr Harbison continued. ​

“For IAL, we have always been focused on our capabilities and resourcing as both a keen sector participant, and the supplier of the long-term market leading product – Isuzu trucks. ​

“These changes represent another foundational step in our journey to continue to grow and prosper as an organisation as we seek to continue to provide the products and services that our many customers rely on,” Mr Harbison said.

Streamlined ​ 

“I’m honoured and humbled by the appointment and to be given the responsibility to lead the sales, aftersales and training departments in addition to network development,” Mr Lasry added. ​

“We now have all the dealer-facing departments reporting to one executive position, which allows for better coordination and deployment of our sales and growth strategies.”

Mr Lasry was appointed as head of Isuzu’s network development department in 2020, after more than 20 years in senior positions across Australia’s automotive industry.

“During my first few months in the role I’ll be focusing on visiting dealers and customers and listening to my team,” he said. ​

“I’m really looking forward to working even more closely with our senior team, our dealer network and building an even higher profile with our customers as IAL continues to grow and prepares for an exciting future.”

Mr Lasry’s professional experience includes logistics and supply chain operations, aftersales and commercial strategies, forecasting and demand planning, as well as sales and contract management for some of the biggest names in automotive. ​

Mr Lasry is also versed in marketing communications, customer experience, business sales and new process improvement.

“Ben has done a remarkable job for us so far and I’m sure he’ll continue to deliver as we move into our ‘new normal,’ which includes continued strong demand for our products, services and the all-important customer support!” Mr Harbison concluded.


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Sam Gangemi

Marketing and Advertising Manager, Isuzu Australia Limited

Arkajon Communications

Public Relations Agency





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Isuzu Truck's promise to deliver a premium product to the Australian market has been proudly and consistently upheld. The measure of our commitment is reflected in the number of trucks on the road that bear our marque, and the number of successful companies relying on Isuzu trucks every day. When we talk about reliability, we're not just talking about trucks, but also about people and indeed our entire philosophy. In addition to our in-house Customer Care Centre, customers also have access to an extensive range of service and support programs designed to ensure that Isuzu truck ownership is a positive and rewarding experience for all concerned.


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